Express Checkout at scale, from 30M to 3.2B SEK a month.
I was responsible for...
- Leading the UX for Express Checkout
- Digging into qualitative and quantitative data to find the changes with the biggest effect on conversion
- Benchmarking against competing express checkouts to align stakeholders on direction
- Designing shipping methods and multiple shipping addresses within Express Checkout
I led the UX for Klarna's Express Checkout, used by more than 17,000 merchants including 450 enterprise merchants, as purchase volume grew from 30M to 3.2B SEK a month.
What’s a Rich Text element?
Sunheading
Another subheading
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
- This is an example bullet point text,
- Here
- And here
- Also this line as well.
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
And here is a really important quote that I'll want to highlight.
• • •
Project objectives...
Scale Express Checkout to more merchants and partners, and raise its conversion rate, while keeping the experience consistent between checkout and the Klarna app.
• • •
I was responsible for...
- Leading the UX for Express Checkout
- Digging into qualitative and quantitative data to find the changes with the biggest effect on conversion
- Benchmarking against competing express checkouts to align stakeholders on direction
- Designing shipping methods and multiple shipping addresses within Express Checkout
• • •
Project Details...
Scaling the product
Express Checkout is used by more than 17,000 merchants, including 450 enterprise merchants. I led its UX through a period of fast growth, using monthly growth insights from qualitative and quantitative data to decide what to fix next.
Impact: purchase volume grew from 30M to 3.2B SEK a month, roughly 100 times.
Shipping methods
I led the UX for managing shipping methods inside Express Checkout. That requirement was what stood between Express Checkout and availability through one of Klarna's largest partners.
Impact: unlocking that partner brought in approximately 120M SEK a month.
Multiple shipping addresses
I led design for multiple shipping addresses, keeping the experience consistent between the purchase flow, the Klarna app and people's shopping profile.
• • •
Applications Used
Applications Used
Figma for design concepts and prototyping